What do you want for
your local business?

You want customers.
You want to grow your business.
You want a strategy for marketing your small business locally.

Building your small business marketing strategy online
based on your needs.

Operating your local business is now more difficult than ever. The internet is bringing in competition from across town and across the world. Your customers are now shopping regionally, nationally and globally with a touch of a button. Your online and offline marketing needs can vary based on where you are with your business. Is your business B2B or B2C or a little of both? Your strategy must be created to reach your customers based on their online habits and where they frequent.

You want repeat business from your existing customers.
You want referrals from them to win new customers.
You want the phone to ring.
You want your customers to respond to your specials, coupons and special events.
Do you offer incentives for your existing customers to return?
Do you make it easy for your loyal customers to refer new business to you?
Do you make it rewarding for them to refer your business to their friends, family and network?
Do they know about your special offers, coupons and events?

You can develop a strategy that fits your small business needs and your marketing budget. You need to determine what differentiates you from your competition.

How important are customer referrals to the success of your local business?
Who is your ideal customer?
What are your most profitable products or services?

Answers to these important questions need to be completed so you don't waste your time, money and resources and gain the maximum benefits from your investment. You need to develop a marketing strategy for your local small business.

Internet marketing for small businesses just starting out.

If you are just starting out, you want to grow your business. You need to build your business reputation and establish your credibility. Advertising in the local newspaper and a Yellow Pages ad may have accomplished that in the past but fewer and fewer people are reading the newspapers. Look inside the neighbourhood recycling boxes when the Yellow Pages are delivered. Fewer people are letting their fingers do the walking in the "Yellow Book". Your customers are now online and they are mobile. Are you?

Do you need to build awareness, credibility and loyalty? Do you have a strategy in place to accomplish this? You need to build a following. You need to build a tribe.

Call us to discuss some possible strategies you can adopt to get what you want.