Small Business Online Marketing Strategies for You
You online marketing
strategies need to have 3 purposes:
1. Get Found: When
your customers are looking for your products and services on the internet, do they find you? Is your
marketing message for your local business found in the key places where your target customer base is? Do you
rank well for search terms used by customers ready to buy your products and services? Are you listed in key
directories? Do you blog, tweet or digg? Are you on Facebook, LinkedIn, You Tube and Ezine
Articles? Do you need to be there in the first place? Is your marketing content optimized for search
engines?
2. Get Known: People buy from people
or companies they trust. Do they trust you? Do they remember your name, brand or what differentiates
you from your competition? Can people get to know you easily so they can like you and trust
you?
3. Get Clients: Are you easily
accessible? Does your marketing message have a clear call to action? Does your message resonate with
your customer? Do you answer your customer's question? Do you have a clear solution to your customer's
problem? Do you offer incentives and opportunities to upgrade? Are you providing real
value for your target market?
Listing your company mission and vision along with your features
and benefits is not a marketing strategy. Your customer is much more sophisticated than that.
Make your message clear and concise so it resonates with your
customer.
Talk to us at (514) 996-3357 or email us at
so we can start a dialogue about your customer's needs, how you
can provide for those needs and how you can get your marketing message online.
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