Here is an ad that works!

Leave it to Toyota to produce such an effective message for one of their products.

Agency: Saatchi & Saatchi
Creative Directors: Agostino Toscana and Alessandro Orlandi
Art director: Michele Sartori
Copywriter: Tommaso Zago
Director: Xavier Mairesse
Production Company: Akita
Post production: eXchange
Sound design: Francesco Vitaloni Sing Sing
Music: The Blue Danube - Pito Orkestra - Sing Sing music archive